Greenwich Associates offers industry leading, large-scale customer and Client Experience Management (CEM) programs in both consumer and Business-to-Business markets. CEM is the fastest growing part of our company, as nearly half of the top 50 banks in the U.S. and an increasing number in Europe and Asia use Greenwich Associates for all or part of their Client Experience Management programs.
Our CEM programs focus on actionability and change, as we believe these programs provide maximum value only when our clients take actions based on the insights. It's all about getting the right information into the hands of the right personnel at the right time for them to optimize daily decision making. We also believe that CEM is about more than market research surveys, as additional data sets, social media, and other sources of customer intelligence need to be incorporated.
Greenwich Associates has a dedicated business division that focuses exclusively on Client Experience Management: Corsential (www.corsential.com). Corsential focuses on customer loyalty and customer experience and insight solutions. Corsential helps clients build stronger relationships with their customers through their focus on actionability and change, driven by advanced reporting and performance management services.
Corsential executes programs as small as 500 interviews a year, to as large as 300,000 for a single client. Their highly-trained interviewer staff perform over a million interviews annually in English, Spanish, French, Cantonese and many other languages to ensure accurate client representation. All CEM programs are coordinated by a senior project director to ensure a consistently high level of personal service through each step of the process.
Overall, Greenwich Associates optimizes world-class program management together with CEM expertise to ensure the most efficient and effective decision making and cultural change within an organization. When Greenwich Associates' business expertise and consulting skills are combined with Corsential's reporting and data collection capabilities, we are the ideal firm for organizations liking to design and/or implement best in class CEM programs. For more information, please contact: