Research Enhanced Strategic Customer Analysis (RESCAN) is a new solution developed by Greenwich Associates to address firms' client satisfaction initiatives.
Currently designed to work on a stand-alone basis or to complement and build on our core small business and middle-market banking programs, RESCAN is intended to evaluate customer satisfaction issues and "drill down" on problem areas highlighted in the core programs.
The value provided includes a comprehensive assessment of the bank's qualitative performance, relationship depth, and product penetration with targeted customers. The results help the bank understand the key drivers of customer loyalty and provide a detailed evaluation of the bank's performance against each attribute.
An important element of the value of the product lies in our consultants' ability to help firms determine the specific actions that need to be taken to strengthen their franchise and win more business. Additional benefits include quick turnaround times for these studies, the ability to collect customer-specific information and to customize the study, as well as access to our comprehensive normative database that allows for performance comparisons.
To learn more about Greenwich Customer Satisfaction, contact Steve Busby at +1.203.629.1200 or Contact Us.