Site    Greenwich Reports


    Commercial Banking

Greenwich advises senior managers on how to improve their middle market and small business banking franchise performance by way of superior relationship management and high quality service. Greenwich has found based on its extensive research and vast client experience that strong customer relationships are key to long-term success.

The foundation of our consulting approach is our continuous market dialogue that forms the independent and objective basis for our analysis and counsel. With Greenwich's analysis, recommendations, consistent metrics, and comprehensive research, clients are able to...

  • optimize account coverage models
  • systematically monitor strength of relationships
  • track the competition
  • consistently measure performance across businesses
  • assess progress on strategic business initiatives
  • identify and scope new business opportunities
Greenwich's banking studies capture the competitive situation of all of the major banks as well as regional and local providers. The trended information includes important relationship factors about market position and quality of service along several dimensions — relationship management, industry and product expertise, advisory skills, execution capabilities, capital markets capabilities, and fees. The banking services covered include the following:

  • Corporate Banking
  • Investment Banking
  • Cash Management
Greenwich conducts its middle market and small business market studies on a rolling basis. Each year the firm interviews more than 25,000 U.S. companies. Commercial banking in the United States includes companies with annual sales from US$1M-500M.

For more information about our small business and middle market banking consulting services, contact Chris McDonnell at +1.203.625.4346 or Contact Us.

View Commercial Banking Research Programs.

Products & Services

Register l Become a Research Partner  l Privacy Policy l Site Map l Home l Contact Us